Decoding Cannabis Labels: A Guide to Understanding Potency and Product Information

Navigating the world of cannabis products can be overwhelming, especially when faced with labels filled with technical jargon and numerical data. Understanding these labels is crucial for consumers to make informed decisions about the products they choose. This guide aims to demystify cannabis labeling, focusing on potency and other essential information.


Understanding Cannabinoid Content

Cannabis labels prominently display the concentrations of key cannabinoids, primarily THC (tetrahydrocannabinol) and CBD (cannabidiol).

  • THC: The primary psychoactive compound in cannabis, responsible for the “high” sensation.
  • CBD: A non-psychoactive compound known for its potential therapeutic benefits, such as reducing anxiety and inflammation.


Labels often indicate both “Total THC” and “Total CBD,” representing the maximum potential content after decarboxylation—a process activated by heat that converts THCA and CBDA into THC and CBD, respectively.


Potency Levels Explained

Potency refers to the strength or concentration of cannabinoids in a product.

  • Low Potency: THC content below 10%. Suitable for beginners or those seeking mild effects.
  • Medium Potency: THC content between 10-20%. Offers moderate effects, appropriate for regular users.
  • High Potency: THC content above 20%. Intended for experienced users desiring stronger effects.


For edibles and tinctures, potency is typically measured in milligrams (mg) per serving and per package. For example, an edible might contain 10 mg of THC per serving, with a total of 100 mg in the entire package.


Florida-Specific Labeling Requirements

In Florida, cannabis labeling is regulated to ensure consumer safety and product consistency.

  • Packaging: Products must be in plain, opaque, and child-resistant containers without depictions of the product or images other than the medical marijuana treatment center’s (MMTC) department-approved logo and the universal symbol.
  • Label Information: Labels must include:
    • The name of the MMTC.
    • Batch and harvest numbers.
    • Dispensing date.
    • Patient and physician names.
    • Product name and dosage form, including THC and CBD concentrations.
    • Recommended dose.
    • A warning that it is illegal to transfer medical marijuana to another person.
    • The universal symbol, occupying at least 10% of the package’s surface area.


Additionally, edibles must be individually sealed in plain, opaque wrapping marked only with the universal symbol.


Additional Label Components

  • Terpene Profile: Terpenes are aromatic compounds that contribute to the flavor and aroma of cannabis. Some labels may list dominant terpenes, which can influence the product’s effects.
  • Certificate of Analysis (COA): A COA is a third-party lab report verifying the product’s cannabinoid content and testing for contaminants. Some products include a QR code linking to the COA for transparency.
  • Expiration Date: Indicates the product’s shelf life and ensures potency and safety.


Making Informed Choices

Understanding cannabis labels empowers consumers to select products that align with their preferences and needs. Always start with lower potency products, especially if new to cannabis, and consult with healthcare professionals or knowledgeable dispensary staff for guidance.